Wednesday, October 7, 2009

Media Democracy: Open_Notes 4

the Internet impact - becoming a network of consumers - the new marketplace, a new mass market audience - [being overwhelmed by the corporations - the flooding out of existence of any opposing voices, the sheer weight, the volume a burden to most] - ISP joint-ventures with media-giants; less diversity, less opinions - does not reflect the social conscience - content analysis non-existent - the Internet does at this moment present analysis from a diversity of sources but TV is still the largest audience - the majority of [the world] society does not have access to the Internet - rural access to large bodies of information almost non-existent.

political-ideological shrinkage - consolidation of communications - broadcast media, publishing, etc. - economies of scale - formats, sterilization of content - revenue potential (advertising) - syndication vs. media jobs - local programming disappearing - a centralization of power, ie., "Metro Networks" supplying content to over 400 stations; consumer acceptance of media "goods and services" - [national public radio and public television does exist as an alternative voice but is usually one of the consensus view presented another way - not a large dissenting voice, a small one maybe, callers views are expressed as on talk shows but usually with a host and/or expert, etc. ready to dismiss or expand as needed, with the topic at hand chosen for public consumption] -- an "audience network" needed - the public airwaves are owned by the public - part of the common_wealth - 70-80B$ estimated worth of the airwaves not being paid by the corporations - a public "fair_share" non-existent. -- [Notes 3,4][based on NPR, State of the Nation, Sep.13.99]

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